PPC ManagementWhy do you need PPC management for your pay per click (PPC) campaign? After all, both the Google AdWords and Yahoo! / Bing Search Network were created to allow anyone to sign up and start advertising. But they never said they would help you advertise effectively. A truly effective campaign – one that gets you more website traffic, more leads, and more sales – requires more than access to the internet and a credit card. You need the kind of PPC management services available only at the Pay Per Click Store. Effective pay per click campaigns require some important ingredients – ingredients you can get through the Pay Per Click Store's PPC management. These include:
- Thorough knowledge of how search advertising works;
- Expertise developing text ads, banner ads, keyword sets, and matching criteria;
- Time, time, and more time!
That's because every day brings a different universe of prospective customers to the internet whose search habits are different than the day before. So effective PPC management requires advertisers to constantly modify – or tweak – campaigns to maximize the campaign's effectiveness. With carefully monitored PPC management, pay per click advertising can be a powerful and highly efficient way to build any business. However, when PPC ad campaigns are assembled by a novice, without professional PPC management expertise, the results usually suffer. And when you're investing good money in advertising, isn't it worth a few extra dollars to make sure the advertising actually works? At the Pay Per Click Store, our PPC management services include:
- Consultation with one of our PPC management experts to better understand your business goals
- Development of a start-up PPC program, including account setup on Google and/or Yahoo! and Bing
- Drafting attention-getting text ads
- Keyword selection (by ad group)
- Setting keyword matching criteria, i.e. "broad match," "exact match," etc.
- Graphic design of banner ads
- Identification of geographic targeting criteria
- Ongoing PPC management and monitoring
- Monthly delivery of a PPC management report for your campaign
To learn more about the Pay Per Click Store and our effecitve PPC management services, complete the form to the right and submit.